bringing clarity to the holidays
The 2023 Holiday system unites holiday icons from all around the world into a singular celebration.
Pulling from the semiotics of gift-giving and filtering through the brand lens of “Clarity,” we were able to develop a wider brand world that unwraps into something unique and unifying. Icons from around the world come to life in a graphic pattern that lends itself to moments of discovery or as transparent illustrations to highlight individuality.
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Packaging Design, Icon Development, Creative Direction, Campaign Ideation
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Jared Britton, Eli Walters, Daniel Kennington, Kirill Mazin, Jaycen Mitchell
A set of icons was developed to represent the various holidays celebrated around the world.
The visual motif in campaign art consisted holiday iconography crafted through the lens of clarity that interact with and manipulate the Sprite wordmark.
