A new kind of Galaxy

Introducing the Galaxy S24 FE, fueled by Galaxy AI. To accompany the launch, Samsung requested a series of key visuals that conveyed to consumers the sheer power of the S24 FE. We shot of series of lifestyle portraits used as tools for displaying the photo editing capabilities with Galaxy AI, as well as additional feature visuals to show off all that’s possible with the phone.

  • Art Direction, Campaign Development, Creative Ideation, Brand Activation

  • Cinthia Win, Cesar Chin, Thom Pastrano, Jaycen Mitchell, Wolfgang Zac, HONCHO

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I assisted in casting and leading art direction for the lifestyle photography featured in the campaign as well as oversaw all of HMU and styling. The concept was to show a refreshed view of the traditional Samsung user – someone who is lively, fashion-forward and, vibrant to emulate the positive impact the product can have on the consumer.

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